In advertising there’s the old school way and the modern way. Being an elder millennial/baby gen x, I learned one way and am continually adapting to the new.
I’ve found the worst strategy is chasing an algorithm and the most effective, hands down, is word of mouth.
Do awesome work for amazing clients and they’ll spread the word plus your sessions will multiply.
For as long as I can remember, I’ve had this feeling, “I’ve got to include someone else in this.” When I was in elementary school I knew I wanted a creative business one day, but I didn’t want to go it alone. I invited my school friends because who could think of a time we wouldn’t be together everyday? 👧🏼👧🏻
Then my photography business came to be and I wanted everyone in front of my camera. I talked about it all of the time. Growing my business was my passion.
Then once I started reading the Bible, I invited other people to join in with me. I couldn’t keep the blessing I was receiving to myself. I didn’t want my friends and community to miss out on what God had for them.
As I watched the ending of the movie “The Blind,” a quote was shared from Phil Robertson’s sister, Jan, about her praying for him every day, continuing to tell people, “If Phil Robertson converts, finds Jesus, he will convert thousands. That’s just his personality. That’s who God created him to be.”
And it hit me then, evangelism is what God made me for, too. Will everyone follow along? Will everyone come to me for pictures? Will everyone I share Jesus with receive the message? Will everyone like the messages I post?
No.
But that shouldn’t stop me from praising Him publicly through my gifts, talents, and the truth He’s stored up in my heart. Never give up on being who God made you to be.
That’s the best kind of advertising. Authentic.
Create Everyday 
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